At first while reading this article I didn't see much of a problem with the political strategy of targeting individual voters. If they're going to send you a bunch of flyers and stuff anyway, it might as well be about issues you're interested in.
However, the scenario presented at the end of the article is disturbing. Politicians might be able to stop publicizing a platform based on their own beliefs and intent, and just tell everyone what they want to hear. My question for this week is, do you think they could get away with this? Would it be possible to tell Voter A "I'll increase welfare programs and cut military spending" and Voter B "I'll increase military spendin and cut welfare programs" and not have people catch on? If the politican were elected and then did as she or he liked without regard to campaign promises, would they be held accountable?