Friday, April 22, 2005

Blue Rhino

Has anyone else seen ads for this? It's a company called "Blue Hippo" and they apparently provide loans for the purchase of personal computers and internet access. They don't give the terms of the loan, but say that "bad credit? no credit? not a problem" -- so my guess the interest rates are overwhelming. They show people of many ethnicities... mostly African American or Latino using computers or talking about how they "never thought" they'd be able to own one. At one point, a child says "Mom, can I get on the computer," and she replies "no, I'm still using it..."

The target of the ad is pretty clear -- low income families -- and its interesting -- and disturbing -- how advertising terms usually heard in check cashing store ads being applied to the Internet.

Their website is at
and some of their offers are listed there...

Interesting to apply this to this week's reading...

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