Issues with multiple social networking identities

I stumbled across this article this morning (http://adage.com/digitalnext/post.php?article_id=136406) and I thought that it would fall into the digital divide abyss. The article explains the issues of managing multiple social networking accounts and how individuals can get themselves into trouble when their profiles, as a whole, do not align. The writer talks about recent Pew and Nielsen data from 2008 to show that the use of social networking has drastically increased. At the end of the article, the writer makes the claim:

"...our desire to participate in social networks is outpacing our ability to efficiently manage these profiles..."

Just something to start off your week.