Fair use? Copyright violation?

After reading and viewing the materials for Chris's book and presentation, I found an article on a new kind of pre-fab home, the i-house. The house is solar powered, bamboo flooring, catches rainwater, and has other green features. I'm not a fan of pre-fab homes (usually not very well built and can leak at the seams), but in addition to the green aspects, was I found intriguing was the name: i-house. The creators are admittedly big fans of Apple, but state that the i stands for innovation, inspiration, intelligence and integration. Do you think this will come back to bite them? Maybe Apple will not go after them because they are fans? It is not exactly fair use and the punctuation is different from how Apple markets their "i" products. It will be interesting to see what happens and I found the timing fortuitous.