"My Internet is Not the Same as Your Internet."

On the heels of the State Journal article, here's an article on social media site Mashable referring back to Sunday's NY Times article on how advertising, infrastructure and popular sites pose a conundrum in developing countries: widespread use with little profit. Some sites (Veoh, for example) have blocked their sites from use in certain countries, simply because the profit isn't there. Others (like Facebook) are considering other options, including lowering the quality of photos and videos for easier loading.

So what's the biggest issue here? Is it a parable about equality of technology in rural areas? A sign that some sites really aren't universal? What's the best way to deal with this?