Marketing is sucking my soul and identity

When I saw that this weeks reading was basically on marketing and demographics I immediately became depressed. The fact that these companies and political candidates take so much time and money to try and find out the details of peoples' personal lives and what they buy makes me wonder about modern society. I know that I've been brainwashed, in a way, to believe that I'm unique, unpredictable, and not want to be categorized, but still it worries me. People aren't that easy to categorize. Think about what impulse buys must do to these data gatherers. It makes me sad to think that we are in essence forced to adhere to a certain lifestyle or identity because these companies look at the geodemographics of an area and make sure people buy only things that comply to the consumers lifestyle needs. What about people who don't fit into their geodemographic, like Kelly? That's why I like living in a big city, where you don't have to go to far to find any kind of store you want (except a bait shop maybe).